About Eugene Harnett

Eugene Harnett has been a member since July 7th 2010, and has created 2 posts from scratch.

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Get Your Ducks in a Row: How to Better Manage Your #1 Priority – Yourself!

This book will challenge you. Small and unassuming, with a cliché for a title, this book is a serious primer on self-improvement. It gives you seven key areas to work on to manage your life and dreams.

As you may have experienced, unless your dream is singular, unless you have total compliance from the people around you, unless you never deviate from your established plans, living the life you want can be… complicated.

One of the first exercises Chuc Barnes, the author, gives his speaking audiences is called the “Looking Inside Exercise.” In the book, he recommends taking the time to ask yourself a series of questions that ultimately help you decide that number one priority in your life.

He acknowledges the challenges of discord around everybody that untrack the best laid plans, goals, and dreams of people.  I would call his advice, Storm Wind Insurance:  “Be sure you know what your deepest priorities are.” Chuc encourages, “Write them down. They are too precious to lose or forget.”

The book, like his message, is organized and easy to read. His advice sounds like something you’d get by chatting over the lodge pole fence with a successful rancher in his overalls.

He describes and carefully explains the seven different ducks to line up in your life:

1. Be adaptable and willing to change
2. Know what matters most to you
3. Know where you are going
4. Chunk your dream goals into steps
5. Understand the power of exceptional teamwork
6. Set up the best communication systems possible
7. Keep track of where you are

At the back of the book he provides a sample Time Inventory Log. His premise is that time management is more about management than time. “Time is life,” he asserts. How we spend our time. How we tackle opportunity. How we compete in business. How we advance our relationships. It comes down to the practical usage of our time.

Chuc Barnes, a professional speaker and executive trainer, speaks plainly in this book about how to reach goals cooperating with others. He provides an attitude check. It’s not about fixing how other people operate on a team but about fixing the way you perform, which for all measure must be done with good communication.

Valuable communication is built upon an understanding of the four different types of people with whom we deal. Your boss or the associates at work are either a Director, an Influencer, a Supporter, or a Contemplator type.  Communication could very well be discussed as an entire book.

I think that when we work with people, especially those with different ways of doing things, we must always be in a place of learning. The best line in the book is about Walt Disney, about how he hired people to work with. “He never hired anyone who agreed with him.” By absorbing people with critical natures, he both won great allies and uncovered new and better ideas.

This subtle genius – to listen to those with whom you disagree, I mean really listen – underscores the bounty of lessons in this book. It’s written for executives and, quite frankly, for anybody who wants to review the basics about organizing yourself, your work, and your life’s dreams. You will be one step closer to achieving after reading this book.

By Eugene Harnett

Book Review: “Get Your Ducks in a Row: How to Better Manage Your #1 Priority – Yourself!”  by Chuc Barnes

Blue Ocean Strategy: How to Create Uncontested Marketspace

Blue Ocean Strategy

This book will make you think. Powerfully. This book will challenge you to create, yes, “create,” as if you are digging it out not merely discovering a new ocean on the globe. And, yes, this is an implementation book, not just a theory book.

The authors give clear steps how to create uncontested market space. After reading this book, it is like a science, this “blue ocean strategy,” not merely speculation for only the highly evolved business mind. It’s a strategy book that can be applied, albeit with innovative thinking and willingness.

The idea behind a “blue ocean” can first be understood by understanding what is meant by the “red ocean” of today’s shark-filled marketplace. The current market could be described that way, for all the red blood spilled, as one company competes with another, produces a similar product to another’s, and differentiates based on price, quality, and service, all courting the same customers.

This is the “red ocean” of competition, winners and losers in the market. It’s like Coke vs Pepsi multiplied and divided hundreds of times over. This is the Red Ocean.

A “blue ocean” is created by developing a product or service that satisfies a new customer with such innovation and at such a price that you have no real competition. You are not just differentiating, you are offering something unparalleled. The authors suggest practical ways to do this.

At the cornerstone of a blue ocean strategy is what the authors call, “value innovation.” It’s where your focus is not on beating out your competition but by providing such a unique leap in value for your customers that the competition becomes irrelevant and you gain dominance in this “blue ocean” market you have created.

Several examples of companies that did this are discussed in the book. Cirque du Soleil, a circus in Canada that because of its innovative changes to its format, attracted a whole new audience, gaining heaps in revenue growth while Barnum and all other circuses continue to tough it out in the Red Ocean.

Or NetJets, which created a hugely profitable blue ocean in the leasing of corporate jets, by pricing down and providing more service. Unbeatable. Unmatchable. In the past seven years, 57 other jet leasing companies have tried and all have failed.

Or Curves, a fitness franchise for women, you probably have seen one in your town, that exploded in growth by tapping into a market for women with the right cost basis, and space and time allotment that satisfied an unserved population of women. They created a blue ocean in the health and fitness arena.

This book not only describes what a blue ocean is but, significantly, this book provides concrete strategies for thinking about how to create one in your industry. Each chapter explains practical, useful steps that require you to deliberately and carefully implement to create for yourself a blue ocean.

It shows how to look beyond the traditional market boundaries to engage “non-customers.” It explains how to see beyond the existing demand and touch untapped needs in the market. It walks you through the organizational hurdles to involve properly all levels of a company in successfully strategizing a blue ocean.

This book, indeed, is one you that will urge you to think. It pushes you to imagine. It emphasizes value innovation. Definitely a book for leaders.

Book Review: “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” by W. Chan Kim and Renee Mauborgne

by Eugene Harnett